operation double attendance

Ok, I have an ambitious goal. And a really bad name for it. I want to see twice as many people come into Square One in June than in April. Is that too much, too high of a goal? June is when the yoga business goes into the summer slumps. Thirty days is not very long. What in the world am I going to do to make it happen?

I don't know, but I have a few ideas. Postcards. Press releases. Smartly placed google and facebook ads.

But I reallly need your help too. We still have referral cards you can give to everyone you know that will get them into their first class for free. If I get ten back with your name on it, you'll get something nice. I don't know what. I think one time I said a free class. Maybe a tee shirt too? But do it because getting more people to square one is a win-win-win. You (in your new tee shirt) and your friends are happy because you do yoga together at the absolute friendliest, best priced yoga space in the whole Bay Area. Square One gets strong and healthy and fiscally strong and keeps growing so more people get to do yoga. Simple, huh? Cards are in the hall. Take a lot, and let me if we run out. I have more!!

So the challenge is to double attendance in two months. It's a big puzzle how to do it, but I think we can. Do you have any good guerrilla marketing ideas to pass along? Let me know! Share them on this blog. Let's make this happen!

Update: I am changing the pricing structure in June to sliding scale 10/12/14. There will be a $12 minimum if you use plastic. Unlimited memberships will be 75/85/95. Five class packs 47//56//65. Eleven class packs will be 100/115/130. We'll have names for the levels on the scale like low, mid and supporter.

Update #2: I'm tired, but no longer angry. I don't hate myself for blowing up. It's something to watch about myself, but just more evidence that I'm part of the human race, which is perfectly fine by me.